Cultural tours · London, UK & worldwide · 2026
Classic Journeys Travel
Site for a small-group cultural tour operator, with tours, departures and a journal the owner edits himself
- Design & build
- Content management
- Tour listings
- Enquiry & newsletter forms
- Hosting
- SEO
The brief
Classic Journeys Travel is a new business, but not a new idea. Chris has run cultural tours before, and set up Classic Journeys Travel from London to run small, escorted group tours in the UK, Europe and further afield, built around history, art, architecture, gardens, archaeology and music. He found me through my website and got in touch. He needed a site that felt as considered as the tours themselves, and one he could run on his own: tours come and go, departure dates fill up and pass, and he didn't want to message a developer every time one changed.
What I built
I designed a calm, editorial site with a serif masthead and plenty of room for photography, so it reads more like a well-made brochure than a booking engine. Every tour has its own page with an overview, a day-by-day itinerary, what's included, and a table of departure dates with prices and availability, plus an enquiry form alongside that already knows which tour it's about and lets people pick a departure date. Behind it all is a content management system, built into the site at its own address, where Chris adds tours, departures and journal articles himself. I shaped it around how he works: he enters a start date and the end date follows from the tour's length, and a tour quietly drops off the website once its last departure has gone, so nothing out of date stays on show. Publishing a change updates the live site within seconds. Around the tours there's a Travel With Us page, an About page, booking terms, the PTS financial protection details travellers look for, a prize draw for people who book, and enquiry and newsletter sign-up forms that go straight to his inbox, protected against spam.
The result
The site is live on www.classicjourneystravel.co.uk, quick on phones, and Chris has filled it with his own programme of tours, from Winston Churchill's Britain to the palaces, chapels and gardens of Florence, without needing me for any of it. It's set up with Google Search Console, cookie-consented analytics, error tracking and uptime monitoring, and I look after the hosting and updates, so Chris can get on with planning the next journey.