Plain-English guides.
Short, honest answers to the questions small businesses ask before they hire me — how to get found on Google, and what’s actually worth doing. No jargon.
Local SEO · Guide
Do you need a website, or just a Google Business Profile?
For most local businesses the honest answer is: both. They do different jobs. A Google Business Profile gets you found on Google and Maps; a website is the place you actually own, where you tell your full story and turn a visitor into an enquiry. Here's how they fit together, and which to sort first if you can only do one for now.
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Do you need a website if you've got a Facebook page?
Short version: keep the Facebook page — but don't let it be your whole presence online. A page is great for staying in front of people who already follow you. It's a poor substitute for a website, though, because you don't own it and it barely shows up when someone googles what you do. The two do different jobs; here's how to get the best of both.
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